Anritsu Corp of Japan sets up subsidiary in India

The company supplies test and measurement equipment for the telecom industry

Anritsu Corporation, a Japanese provider of communications test and measurement solutions, has announced that it has set up a 100% subsidiary in India. The new office, opened in Bangalore, will focus on marketing, sales, engineering, services and support.

With the new office in India, the company expects to accelerate the delivery of new products and provide better and broader support to its growing customer base in India.

“India’s emerging market is part of our overseas business expansion strategy. The telecommunications industry will witness further growth due to the new telecom policy and will continuously outpace its global counterparts. We foresee business growth of 20% for us in India annually with the increased demand for test and measurement equipment,” Kenji Tanaka, senior executive vice president, Anritsu Corporation said in a statement.

The Indian test and measurement market has been driven by global and domestic demands.

Frost and Sullivan research on Indian test and measurement shows that the domestic demands have risen over the years.

There has been an increasing integration of Internet connectivity, wireless communications (3G/4G/WiFi/Bluetooth), high-fidelity audio and HD video in consumer electronics devices. This has been accelerating the demand for new technology testing solutions, Tanaka said.

Anritsu Corporation has been operating in India since 1980s through its representative liaison offices in New Delhi and Bangalore.

Anritsu Pte Ltd had subsequently established an India branch office earlier in 2007 to support the local customers and expand the service support capabilities.

The company also plans to expand the direct and indirect sales network in India to cover all the segments and geographies. Its customers in India include telecom operators, network equipment manufacturers, mobile and BTS manufacturing, defence and aerospace among others.