Arvind Mills eyes Rs 2,500 cr revenue from lifestyle division

Upbeat on the increasing demand for super premium brands in the country, textile and retail major Arvind Mills is eyeing a Rs 2,500 crore revenue from lifestyle division Arvind Lifestyle by FY'15, a top company official said.

Arvind Lifestyle, a wholly owned subsidiary of the Rs 4,000 crore Arvind Group, owns and operates retail chains like Megamart and Club America. "The people's aspirations have changed. They have become more fashion-conscious and want to have global brands as they have a kind of recognition. We have launched several international brands and are planning to get a few more soon. We hope our lifestyle division grows to be a Rs 2,500 crore business by 2015," Arvind Mills Managing Director Sanjay Lalbhai told PTI here today.

Arvind Lifestyle currently contributes around Rs 1,200 crore to the company's total turnover. Of this, private brands contribute around 55 per cent and international brands about 45 per cent. Its turnover is growing at 50-60 per cent y-o-y. The company has 12 private brands in its portfolio, including Newport, Ruff and Tuff and Lee, among others.Besides, it has launched international brands like Flying Machine, US Polo, Arrow, Gant and Izod in the country, with the latest being iconic premium men's jeanswear label Energie. Energie is a brand from international designer firm Sixty Spa and currently has 4 exclusive stores in India and 20 'shop in shops' in a partnership with Arvind. The company plans to invest around Rs 5-6-crore in advertising and marketing of the Energie.