Aspire Systems, a Chennai-based outsourced product development (OPD) firm focused on helping software companies create innovative products, is foraying into the European market and aims to unlock the $3-4-billion (Rs 12,000-16,000 crore) untapped potential there with its offerings.
"Europe is a closed market where companies are located in fragmented territories. These companies have products that are non-compliant in English and are deep-rooted in their local languages. However, companies are now opening up and are looking at internationalising their products or integrating them with other products, which hold huge promise for the OPD vendors," Sunil JNV, vice-president (delivery), Aspire Systems, told Business Standard.
The 10-year-old company is already in talks with a few clients in Europe
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