At 42%, Chinese smartphone majors' India market share reaches highest level

These brands have been aggressively expanding outside China and achieving growth offsetting the saturation in their home market, said Varun Mishra, research analyst at Counterpoint Research

The combined market share of Chinese smartphone majors Huawei, OPPO, Vivo, Xiaomi, and Realme (or HOVXR) attained its highest ever market share in India by cornering 42 per cent of the sales in the just concluded quarter. Releasing these numbers for Q2 2019 on Wednesday, Counterpoint Research attributed those and the continuous ascent of the brands from the neighbouring country to heavy marketing, faster portfolio refresh, high spec devices at aggressive prices and multi-channel presence. "These brands have been aggressively expanding outside China and achieving growth offsetting the saturation in their home market. Their strategies and product portfolios are more aligned to the local needs and preferences, which is one of their key strengths," said Varun Mishra, research analyst at Counterpoint Research. 

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