Audi rolls out wireless computer mouse

With new launch of computer mouse, the company driving new branding strategy

Audi, the German luxury car manufacturer, on Monday introduced its wireless computer mouse. The new computer mouse is in the shape of a stylized Audi vehicle and is available at all Audi authorised dealerships across India, the company said.

With the new launch of computer mouse the company is driving a new branding strategy. With the new product, the users can have it on their work stations too and manoeuver their PC in style with a wireless computer mouse based on Audi cars, he company release said.

Michael Perschke, Head, Audi India, said: “Now, Audi enthusiasts will not only drive their favourite luxury brand to work, they can have it on their work stations too and manoeuver their PC in style with a wireless computer mouse based on Audi cars. It has a sleek design and is luxurious from the first touch. Suitable for home or office, this delightful computer mouse lets you drive your computer or laptop by truly displaying the brand’s philosophy of “Vorsprung durch Technik”.

The new mouse is priced at Rs 5,599 and is available in grey colour with USB interface. It has a receiver free wireless connection and features 2.4 Ghz technology with scroll wheel and high-resolution 2000 dpi sensor with a minimum range of 6 meter.

Other exclusive merchandize available in India across all dealer networks include high-end Classic Chronograph watches, sophisticated messenger bags, sports bags, travel bags, backpack, stylish garment bag and Audi R8 USB memory stick, the company release added.