Auto expo 2014: Quick ride

Image
Surajeet Das GuptaSharmistha MukherjeeSudipto Dey
Last Updated : Feb 07 2014 | 2:39 AM IST
Who was seen where
Bajaj's quadricycle ripple hasn't spared even the two companies which have been its harshest critics. On Wednesday, Ratan Tata visited the Bajaj pavilion to check out the quadricycle and the U Car, in the absence of Rajiv Bajaj. On Thursday, TVS group head Venu Srinivasan visited the stall to check out the vehicles. While Bajaj was absent, executives of the company were seen explaining to Srinivasan the working of the four-seater quadricycles.

The two weren't the only ones checking out the competition. T Suzuki, son of Suzuki Motors chief O Suzuki, was seen clicking pictures on his mobile of rival Hyundai's latest launch, the Xcent. When asked, the junior Suzuki conceded it was better to keep a tab on a competitor's model that was likely to do battle with the segment's best-seller, the Maruti Suzuki Swift D'Zire. (HOT WHEELS)

Who let the crowd in?
The crowd on Day Two of Auto Expo 2014 took many exhibitors and the media by surprise. The day was reserved essentially for business visitors and the media before the gates were thrown open to the general public on Day Three. Apparently, apprehensive event organisers issued extra passes for dealers and business associates, who in turn brought their families and friends. By afternoon, the exhibition halls were teeming with people - less business visitors and more trigger-happy mobile clickers.

Going electric
A host of battery-operated vehicles - two wheelers, passenger carriers, transport vehicles - are on display even as large car makers, perhaps with the exception of Mahindra & Mahindra, seem to shy away from the space. Most leading players who had showcased electric-powered concepts at the previous Auto Expo refrained from doing so this time. But smaller players such as Lohia Auto had on display electric scooters and electric rickshaws, while Jalandhar-based Speedways Electric was giving free rides on its battery-operated golf carts.

Get social
Most exhibitors indulged customers at their stalls with social media, exhorting them to post live on Facebook and Twitter. Many had illustrators making free digital sketches, while some had interactive 3D games. M&M's two digital Cheetahs sitting on top of the XUV 500 was a big draw with the crowds.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Feb 07 2014 | 12:29 AM IST

Next Story