BIG TV, ESPN join hands on new, multilingual icricket channel

ADA Group's DTH arm Reliance Big TV today said it has partnered with sports broadcaster ESPN to launch an interactive channel 'iCricket' on its platform, targeted at garnering more viewers for the ongoing ICC Twenty20 Worldcup.    

BIG TV's iCricket will enable viewers to switch between different camera angles for watching the matches along with game highlights, updates, schedule and statistics, BIG TV said in a statement.     

ICricket will be available in four languages — English, Hindi, Tamil and Telegu, it added.     

"iCricket is a part of our effort to deliver the best to our subscribers understanding their current demands, especially at the time of T20 World Cup," Reliance BIG TV Chief Executive Officer Sanjay Behl said.