Bigbasket is already serving cities like Kanpur from its Lucknow base, Chandigarh from Ludhiana, Anand from Baroda, and Guntur from Vijayawada. “That is the only expansion we will do, which is as good as extending the boundary,” said Menon. Over the next couple of months, the firm plans to add several other cities, such as Allahabad and Faridabad.
In terms of products, it is still in investment mode in BB Daily — the milk subscription business launched 7-8 months ago. With an average order size of around Rs 100, BB Daily is nowhere close to the core Bigbasket grocery business, where the average order value stands at Rs 1,500. However, it holds immense potential in terms of volumes, said the company.