VIP Industries' promoted Aristocrat Luggage today said that Bollywood actress Bipasha Basu has been signed as the new brand ambassador for Aristocrat and will feature in a nationwide advertising campaign.
“Our association with Bipasha is a perfect brand fit and we are delighted to partner with her. She signifies style, class, and good looks which resonate with our brand values and positioning,” said Sudhir Jatia, managing director, VIP Industries.
A press release said Bipasha Basu would play a key role in the brand and product communication in print and outdoor media and will also feature in various promotions and merchandise that have been planned for the brand.
Aristocrat, one of the major luggage brands in India for more than 25 years, offers over 100 products of hard and soft luggage.
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