BlueStone raises $10 mn in second round of funding

Kalaari Capital leads along with existing investors Accel Partners & Saama Capital

BlueStone.com, an online jewellery destination, today announced a second round of VC funding, worth $10 million (Rs 60 crore). The funding is led by Kalaari Capital, while the existing investors Accel Partners and Saama Capital have also participated.

Founded in 2011, BlueStone.com had raised $5 million in Series A in 2012 which was used to set up operations and marketing.

In a short span of three years, BlueStone has built considerable traction and established a niche for itself in the online shopping space.

“This investment speaks volumes of our business potential. A significant portion of the funds would be appropriated towards marketing and establishing BlueStone as the leading online jewellery store in the next 2 years. We have done an extensive market research and have our strategies in place for achieving the desired goals,” Gaurav Singh Kushwaha, Founder & CEO BlueStone.com.

Vani Kola, Managing Director at Kalaari Capital, said, “BlueStone has built a unique manufacturing model through ‘made to order’ manufacturing which aides in a rapid and confident growth of the business.”

Gaurav Singh Kushwaha, Founder & CEO BlueStone.com added, “We are looking at doubling our current revenue run rate in 2014-2015 and are close to achieving operational profitability.”