India's largest biscuit producer Britannia Industries Ltd, today said it will have to increase prices of its products if input costs continue to spiral upwards. The company has already raised prices by 8-12 per cent on its various products earlier this year to pass on the rise in cost of inputs like wheat and edible oils.
Speaking to the media at the launch of NutriChoice 5 Grain biscuits today, Neeraj Chandra, vice president (Sales and Marketing), Britannia said: “We would prefer to keep prices stable but we have to protect our margins as well. Therefore, we cannot rule a price hike if input cost continues to rise,”.