Ceat emerges as the best employer in western region

Tyre manufacturer Ceat today said it has emerged as one of the best employer brand from the western region.

Ceat has been awarded by the Employer Branding Institute – Australia, with seven awards for its different HR practises, a company statement said here.

The categories in which the company was awarded were - best HR strategy in line with business, talent management, retention strategies, continuous innovation in HR strategy, innovation in career development, excellence in training and through technology.

"This award is recognition of Ceat's contemporary and forward looking people practises. Our HR practises reflect the ethos and values of our company where we thrive to make Ceat the best workplace in the country," Ceat's Vice-President (HR) Rahul Ghatak said.

The employer branding as a concept has evolved over the last few years and is a critical pillar in an organisation’s talent management strategy, said Ghatak.

This award is conferred to individual or organisation who have made a shining contribution to build their brand through innovative and cutting edge initiatives to contribute in the business and move HR from the background to the boardroom.