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So far this decade, the cement industry’s growth has been ranging between four and seven per cent. The start of the previous year was strong as industry grew nearly 10 per cent in the first half of the fiscal. However, what followed later was a nightmare for cement companies as growth fell to 4.5 per cent in October-December quarter and further slipped to less than two per cent in the fourth quarter.
Global brokerage firm Morgan Stanley, in its latest India Cement report, has revised down its FY16 earnings by 10-12 per cent and FY17 earnings by 8-13 per cent on the back of lower volumes and cement price assumptions.
“ In the last few months, cement demand growth has been muted, including year-on-year (y-o-y) declines in March and April, which we believe was primarily driven by slowdown in government spending in March, given the focus on fiscal deficit for FY15. However, as per our channel checks, demand has marginally recovered in the last few weeks, as evidenced by the three per cent growth in May, after the declines in the preceding two months,” the report added. Pricing of cement has been a persistent issue with the industry for the last few years. Due to stark mismatch between demand and supply, the all-India average price of a 50 kg bag of cement has slipped below Rs 300. On the ground, no demand for the building commodity - be it from housing, road or industrial projects. This is reflecting on the falling prices of cement thus far this financial year. For instance, the current all-India average cement price is ruling at Rs 289 for a 50 kg bag against Rs 293 a year earlier. During the March-end, the prices ruled at Rs 302.
“Prices had seen a steep increase in the quarter ending March, on expectations of demand rise. However, it could not sustain as demand failed to pick up,” said Piyush Jain, a research analyst at Morningstar India. He further added that first half of FY16 will be quite tepid and even in the third quarter there may not be a reasonable increase in demand. “We see initial sign of pickup in demand only in the fourth quarter of this financial year when orders for road projects and construction get translated into execution,” he said.
Thus far this quarter, cement prices have declined by a little above four per cent to Rs 289 from Rs 302. With monsoon setting in, prices are only expected to weaken further as rains spread across the country by the first week of July.
The northern market is witnessing a huge pressure on prices. The average retail price of cement in the region has slipped to Rs 227 a bag against Rs 262 in the March quarter. The current prices being quoted in the West is Rs 279 (Rs 307 in March) and in East it is Rs 316 (Rs 314). The southern region is commanding the highest cement prices at Rs 368 (Rs 371), while the prices in central India is about Rs 247 (Rs 259). According to sector analysts, the situation is likely to improve only in FY17 when government-led projects are expected to be in execution mode.