"If Bisleri does not receive this compensation, we will take legal action against Coca-Cola for violating the contract and the Trade Related Aspects of Intellectual Property Rights (TRIPs) agreement," Chauhan, chairman and managing director of Bisleri, India's leader in packaged-drinking water and creator of the Maaza brand, told Business Standard. He did not explain how he had arrived at the Rs 20 crore figure.
Coca-Cola India, however, has dismissed Chauhan's compensation claims, saying it has not violated any agreement.
The two companies signed agreements in November 1993 and May 1994 for the acquisition of intellectual property rights of the Maaza trademark in India.
Bisleri made the claim based on Clause 8 of the agreement, which states: "...the rights and obligations relating to the business of
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