“Winters, allergies during this period, pollution and post Covid complications — all these are expected to push up the demand for respiratory medications,” he said. He said the company was getting ready with its stocks and supply chain so that there is no shortage. “The demand is likely to go up and also we have a strong pipeline of respiratory launches in emerging markets that will add to our sales growth,” he said.
Cipla recently launched the third edition of their respiratory illness and inhaler use awareness campaign Berok Zindagi 3.0. The campaign is being run in local languages and people are warming up to the idea that inhalers are safe, Upadhye said.