Soft drink major Coca-Cola today launched its first international television commercial as part of its global campaign 'Open Happiness' to be aired from this week.
"The new communication campaign ‘Library’ is the first international film of the global campaign (Open Happiness) to be aired in India," Coca Cola said in a statement.
The company said the new initiative is targetted at young people and is a follow up to the series of the 'Coca-Cola Open Happiness' campaign which leveraged the passion of cricket and movies.
"Open Happiness brings forward the thought of enjoying a bottle of Coca-Cola while taking a pause from the daily routine to connect with others," Coca-Cola India Director (Marketing) Kashmira Chadha said.
The company said the latest communication is set to be rolled out in the second week of June this year.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app