"The Limca- Fresh Ho Jao communication for the summer is all about the need to stay refreshed while travelling. I am confident that the consumers would find both the Limca messaging and the medium of communication extremely appealing and exciting," Venkatesh Kini, VP-Marketing Coca-Cola India said.
The company has also signed an agreement has also been signed with " Truck Owners Welfare Society", a body working for the welfare of the trucking community under the intitaive.
Under the agreement, 1000 trucks plying on highways would sport " Truck Art" form of "Limca