Coca-Cola starts new marketing initiative

Coca-Cola India has announced the launch of a new integrated marketing communication initiative “Vishwas Karo” (start trusting) for its packaged drinking water brand- Kinley.

The new communication is an extension of Kinley’s earlier campaign “Boond-Boond Mein Vishwas” (trust in every drop).

Avinash Pant, director - Still Beverages, Coca-Cola India said, "The latest communication ‘Vishwas Karo’ brings forward Kinley’s belief that a little bit of trust can restore faith between people, within oneself and in the basic goodness of life at large. We are looking forward to greater heights in the Kinley Journey"
 
The campaign has been conceptualized by Ajay Gahlaut, Creative Head, Ogilvy & Mather, Delhi and directed by Vinyl Mathew of Foot Candles. Carolisa Monterio of ‘Rock On’ fame has lent her voice to the jingle and lyrics are written by, Amitabh Bhattacharya.