Cognizant announces acquisition of digital marketing firm Mirabeau

Cognizant Techology Solutions has announced acquisition of Netherlands-based digital marketing and consumer experience agency Mirabeau BV to expand its digital business capabilities in the country and across Europe. The company did not divulge the terms of transaction.

Mirabeau is a digital marketing and customer experience agency specialising in industries such as travel and hospitality, financial services, retail, and business to business sectors and works with brands such as KLM, ING, Air France, Maxeda, MoneYou, LeasePlan.com, and Transavia. The company helps to develop and implement digital marketing strategies and build engaging omnichannel customer experiences.

Post acquisition, approximately 260 specialists from Mirabeau will become a part of Cognizant's digital business practice.

Cognizant Digital Business links social science research, digital strategy services, design thinking, marketing services, analytics, IoT products and services, cloud applications, and interactive content management.