CouponDunia now starts cashback

This move, however, means that the Times Internet company will have to dip into the commission it makes for directing traffic to the e-commerce websites, which will further impact its bottomline

CouponDunia announced that it will be launching cashback as a way of retaining customers. Couponing websites, which give discount codes for e-commerce websites, typically cannot hold on to customers as deal hunters never stay faithful. By giving cashback, the company hopes to hold on to the customers and keep them coming back.

"Adding cashback brings CouponDunia a step closer to making the platform the pre-shopping destination of choice. We hope our revamped offering will present our customers with a platform which will enable them to make smarter shopping decisions and save or earn a whole lot of money," said Sameer Parwani, CEO, CouponDunia.

This move, however, means that the Times Internet company will have to dip into the commission it makes for directing traffic to these e-commerce websites, which will further impact its bottomline.

But CouponDunia is hoping to swap the loss for an increased user base and sales. Currently, CouponDunia boasts of a gross merchandise value (GMV) of Rs 1,000 crore, and is looking at scaling this to Rs 4,000 crore.

"With a sleeker, more contemporary visual design and a fresher outlook we plan to better engage and gain customer loyalty," added Sameer Parwani