The Wedding Brigade raises Rs 4 crore from Blume Ventures, angel investors

The company, which caters to Indian weddings, will use the funds to enhance products and service offering

The Wedding Brigade, which caters to Indian weddings, has raised Rs 4 crore in a Pre-Series A round of funding led by Blume Ventures, with the participation of four other angel investors.

The money will help the company to enhance product and services offerings, growth activities and acquiring talent, said the company.

The Wedding Brigade was earlier known as Indear, allows users purchase wedding apparel, jewellery, gifts and other essentials.

Sanna Vohra, founder, The Wedding Brigade, said that this round of funding gives the company necessary resources to scale its model at an accelerated pace. With new brand identity, the company is poised to make in-roads into our country's high-growth wedding market.

Sajid Fazalbhoy, Principal at Blume Ventures, added, the Wedding Brigade is a one-stop destination for consumers to discover and share rich content, shop for clothing, jewelry, and gifts, and book services such as venues or make-up artists for a wedding. The Wedding Brigade's approach captures all aspects of the wedding planning process and delivers immense value to consumers.

The second largest expense for an Indian family post purchase of a home is their children's weddings. This enormous market opportunity is currently served by a few small fragmented players. "The Wedding Brigade's all-encompassing strategy makes it a very sought after company going forward," he added.

The Wedding Brigade (earlier known as Indear) has also recently introduced a services marketplace, which enables users to book venues, hair and make-up artists and mehendi artists online, or through its free expert concierge service. The platform has been launched for users in Mumbai and Delhi, and will soon expand to other cities such as Bengaluru, Hyderabad, and Chennai as well as introduce new categories such as photographers, caterers and more.