FMCG major Dabur has alleged that US-based company Aveda, which manufactures and sells Ayurvedic cosmetic products, is infringing on the trademark of its skincare range.
In its petition before the Delhi High Court, Dabur alleged that the US-based company is infringing on the trademark of its skincare range, Uveda, which is also based on Ayurveda therapy.
During the proceedings, senior advocate Abhishek Manu Singhvi alleged that Aveda, which has launched its product in India, is trying to ride on the popularity of its range and sought an injunction from the court against the US-based company.
After hearing the arguments, Justice S N Dhingra reserved his order on Dabur’s plea. Opposing Dabur’s plea, Aveda’s counsel said: “The word Aveda is derived from Ayurveda and nobody can claim monopoly over the use of the word. Even if it (Dabur) has registration, it cannot take such ancient names as its personal property.”
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
