Danone signs Karisma Kapoor as brand ambassador

New marketing campaign to involve initiatives like TV commercials, outdoors, cinemas and extensive initiatives like sampling across consumer touch points

Danone Foods & Beverages India today said it has signed Bollywood actor Karisma Kapoor as its brand ambassador.

The TV commercials would feature Karisma Kapoor, who has been signed on as the new brand ambassador, the company said in a statement.

"Our new 360 degrees campaign will bring the new message across to our consumers and Karisma Kapoor, being a young mother and a successful working woman, embodies the essence of our brand ethos," Danone Food & Beverages India General Manager Jochen Ebert said.

The company said the new marketing campaign would involve initiatives like TV commercials, outdoors, cinemas and extensive initiatives like sampling across consumer touch points.

Danone sells various products in the country, including flavoured yoghurts and milk.