Delhi-based digital analytics startup PropheSee raises Rs 3.3 cr

PropheSee is a SaaS platform that allows managers to compare and analyse digital campaigns, and execute directly from the platform itself

PropheSee, a Delhi-based digital analytics startup has raised Rs. 3.3 crore in angel funding through a co-investment from the Indian Angel Network (IAN) and Stanford Angels and Entrepreneurs India (SA&E India).

PropheSee is a Software as a Service (SaaS) platform that empowers brands with data driven insights that allow managers to take informed decisions, compare and analyse digital campaigns, and execute directly from the platform itself.

Ajay Lavakare led the round on behalf of IAN and SA&E India, and will be joining the Board of Directors along with PropheSee's advisor & mentor, Sujal Shah (CXO/Investor, MissMalini Media & MD Bandra Road Advisory) to help drive growth & scale over the coming months.

The data analytics market is expected to surpass $42 billion through 2018, at a growth rate almost six times as that of the overall IT market.

PropheSee also wants to address the issue centered on access to analytics and is working towards bringing robust analytics to startups, and small & medium businesses at a fraction of current costs.

The platform is targeted towards brands investing in the digital arena that includes but is not limited to e-commerce, fashion, publishers, app based services and media & entertainment firms, said the company.

PropheSee is used by C level decision makers, brand & marketing managers, social media teams and digital agencies.

The funding will be used to scale technology and build core talent. The key focus areas over the next six months include the development of more industry specific analytics & modules, investing in predictive algorithms & data visualisation methods to facilitate better utility and decision making by management, from their data and insights.

PropheSee also plans to build further audience listening and community management capabilities in addition to testing new methods to measure consumer engagement, intent and other behaviours.

PropheSee co-founder & CEO, Ishaan Sethi added, "The next six months are extremely exciting for us as we take this platform live globally."

The company was founded in November 2014 by three co-founders, Ishaan Sethi, Harshil Gurha and Jitesh Luthra. Ishaan is a graduate from Brown University (focus on economics and applied math) and has worked in big data marketing analytics in the New York City for various film and television brands such as Sony Pictures, Showtime and Universal Pictures. Harshil and Jitesh are batch mates from Manipal University, and majored in computer engineering.

Harshil has worked at Samsung India and has extensive knowledge of front and back-end technologies. Jitesh has worked with KPMG India as part of their Business Intelligence team where he worked on analysing large data sets for clients.