Direct selling industry clocks slow growth this year: IDSA

The direct selling industry in India touched Rs 7472 crore in revenues in 2013-14, up marginally from Rs 7164 crore in the previous year.

Indian Direct Selling Association (IDSA) in association with PHD Chamber of Commerce and Industry (PHDCCI) unveiled Annual Survey Report 2013-14 on the Indian Direct Selling Industry.

"Direct Selling Industry reached Rs 7472 crores in 2013-14 from Rs 7164 crores in 2012-13 and Rs 6,385 crore in 2011-12. Due to regulatory bottlenecks, the sector has marked a significant decline in its overall growth this year' informed  Chavi Hemanth, secretary general, IDSA.

The total sales revenue by firms during 2013-14 can be split up in to total sales revenue of Rs 7,024 crore by the companies belonging to organised sector and Rs 448 crore by the unorganised sector.

Ajay Khanna, chairman, IDSA informed that as per the survey, Bengaluru was ranked the most attractive market followed by Delhi, Ludhiana, Mumbai and Jaipur in 2013-14.

The northern region registered a growth of 12.2 per cent in 2013-14 as against 33 per cent in 2012-13. The northern region contributed around Rs 2,170 crores to the gross sales revenue in 2013-14.

In contrast, the Eastern region has contributed around Rs 1345 crore to the gross sales revenue in 2013-14. 

The eastern region has scripted marginal increase in share to gross sales revenue at 18 per cent in 2013-14 from 17 per cent in 2012-13 and has registered growth rate of 10.4 per cent in 2013-14 as against 19 per cent in 2012-13. The North East has contributed around Rs 897 crore in 2013-14. 

"The North Eastern region has also scripted a marginal increase in share to gross sales revenue at 12 per cent in 2013-14 from 11 per cent in 2012-13. The region has exhibited a decline in the growth scenario at 13.8 per cent in 2013-14 from 27 per cent in 2012-13," IDSA stated.