DLF arm to launch Donna Karan stores in India

DLF Brands, a promoter of international lifestyle retail brands in India, today announced an agreement with Donna Karan Studio LLC (DKS) to open freestanding luxury stories for the latter.

DLF Brands is scheduled to open its first DKNY stores in New Delhi early next month. These three initial DKNY stores will showcase the DKNY ready to wear and accessories collections.  Additional Donna Karan New York and DKNY freestanding stores will be unveiled in the capital shortly.
 
Announcing the agreement, Kelvin Coyle, managing director, DLF Brands, said, “India is fast becoming a major fashion hub and the next big destination for luxury. In keeping with our commitment to the Indian market we strive to bring the best in luxury to India.”
 
Mark Weber, chairman and CEO of Donna Karan International, said, “We are very pleased to enter the Indian market and look forward to our association with DLF Retail Brands.  We have a long term perspective on the growth potential of the Indian market and we plan to capitalize on the strong brand awareness which Donna Karan New York and DKNY brands already enjoy in India."