E-commerce FMCG sales to touch 5% by 2022, says Nielsen's Prasun Basu

At 2%, he said, India is already equal to markets such as Canada, Germany, Spain, and Italy in terms of e-commerce penetration for FMCG products

Nielsen on Wednesday said the sale of FMCG through the e-commerce channel would touch 5 per cent by 2022 from 2 per cent now as consumers increasingly shop online. This would take the e-commerce market for FMCG products in India from $1.2 billion currently to $4 billion, led by metro markets, said Nielsen's President, South Asia, Prasun Basu. At 2 per cent, he said, India is already equal to markets such as Canada, Germany, Spain, and Italy in terms of e-commerce penetration for FMCG products.