E-tailing to grow hundred-fold by 2021, says study

The share of e-tailing of total organised retail pie is likely to grow from 0.1% now to 5.3% in 2021

E-tailing in India is expected to grow from $0.6 billion (Rs 3,300 crore) now to $76 billion (Rs 418,000 crore) by 2021 indicating hundred-fold growth in the segment, said a new study.

The share of e-tailing of the total organised retail pie to grow from 0.1% now to 5.3% by 2021, said a new study by Technopak Advisors.

"The key reason for this disruptive growth lies in the fact that the market-enabling conditions and ecosystem creation for e-tailing will outpace the same for corporatized brick & mortar retail. This growth will offer many advantages to the Indian economy, besides bringing in immense benefits to consumers," said Technopak in a whitepaper on e-tailing.

Organised brick and mortar retail will increase six times in value from $34 billion to $212 billion by 2021, and its share of the total retail pie will just over double from the current 7% to 14.7% by 2012.