ErosNow to buy content from Viacom 18, UTV

'Select' films will be a part of subscription service of ErosNow called ErosNow Premium

ErosNow, the online entertainment platform of Eros International, is launching Bollywood blockbusters with acquiring contents from UTV and Viacom, to add to its catalogue of Bollywood hits.

With this collaboration, ErosNow has added some of UTV’s successful titles like Rowdy Rathore, Barfi!, Rang De Basanti, Jodha Akbar, Kaminey and several more from the UTV catalogue and another 50 titles from the Viacom catalogue including Special 26, Chashme Baddoor, Oh My God and Jab We Met to its library.

These films will be a part of the subscription service of ErosNow called ErosNow Premium, said the statement.

Rishika Lulla Singh, CEO ErosNow said, “With ErosNow, we have succeeded in developing a service that engages a new digital generation of South Asians globally and deliver unlimited movies to them at a minimal cost. Our tie-up with UTV and IndiaCast reiterates our commitment to providing top grossing Bollywood movies to our subscribers. The platform is a one-stop shop for entertainment; showcasing a whole host of blockbusters like Dabangg 2, Cocktail, Student of the Year, Rowdy Rathore, Son of Sardar, Rang De Basanti etc, spoiling our viewers for choice.”

ErosNow, the online entertainment service, represents Eros Group’s overall digital brand across the Group’s website, YouTube channel and varied social media including Facebook, Google+ and Twitter.