Everest to rebrand Mount Shivalik brands

Mount Shivalik Group has a national market share of eight per cent and more than 50 per cent market share in certain north Indian states. It has an installed capacity of twelve million cases split between their two brewery plants - Mount Shivalik Breweries, Punjab and Mount Shivalik Industries, Rajasthan.

Everest Brand Solutions President D Rajappa said, "The range of Mount Shivalik brands present prospects and challenges that are a delight for any marketer. We are delighted at this opportunity to partner with one of the biggest beer manufacturers in the country."
 
Rajiv Bali, managing director, Mount Shivalik Breweries said, "Mount Shivalik owns and markets a slew of beer, soda and bottled water brands. Amongst these Thunderbolt enjoys leadership in many Indian states in the strong beer category. Golden Peacock and Punjab 6000 enjoy strong brand loyalty."

Navin Saraswat, the Chief Operating Officer of Everest said, "Our early market surveys have helped us uncover some interesting challenges and unearth insights that lend themselves to brand communication."