From February 1, Amazon has removed its Amazon Basics line of products while Flipkart has taken down its private labels in the grocery. Amazon Pantry, the vegetable division, has gone offline, while Flipkart and Amazon affiliated seller, WS Retail and Cloudtail, have pulled out. Currently, legal teams of these companies are hard at work reviewing the business structure to comply with the norms.
Analysts say these will be short term impact on the business, including sales, and it may take about three months to comply with the regulations. Long-term impact seems minimal, except for lesser control on the inventory and discounts.