Flipkart ties up with Ola to promote Lenovo smartphones to its customers

Flipkart has partnered with ride hailing app Ola to give its users the chance to experience Lenovo’s new Vibe K5 Note smartphone, which will be sold exclusively on its platform.

The campaign which is being launched in Mumbai, Delhi, Chennai, Bangalore and Pune starting August 1 will be available to users of Ola’s premium Prime service. The partnership will make available Lenovo Vibe K5 Notes and its AntVR headsets which users will be able to get a hands on feel of.

“Taking customer experience to the next level, we have partnered with Ola to offer users a hands-on experience of the Lenovo K5 Note. As part of the pre-launch, customers who take an Ola Prime ride will be able to request for a device preview at their doorstep,” said Ajay Yadav, vice-president of Mobiles at Flipkart, said in a statement.

Ola and Flipkart’s partnership is similar to the one between Uber and smartphone company OnePlus, where users could log into the Uber app and select a special category for OnePlus phones in order to ask for a preview.

On the one hand, Ola is pushing the use of its sedan service among prospective buyers of the device, Flipkart, meanwhile, is getting people to experience the phone first hand before buying it. Moreover, both the companies are hoping the cross marketing effort will win them customers.

“Ola’s customers will be the first in the country to preview the much-awaited Lenovo K5 Note before it becomes available for sale exclusively on Flipkart,” said Raghuvesh Sarup, Chief Marketing Officer at Ola.