Freshdesk acquires Airwoot

Freshdesk, a cloud-based customer service software provider, announced the acquisition of Airwoot, a startup for an undisclosed amount. This will be the fifth acquisition in the past 12 months. Airwoot uses machine learning to help brands deliver high-speed customer service on social media.

"Delivering customer support via social media continues to be a challenge for many companies given the high volume of noise in the medium," said Girish Mathrubootham, Founder and CEO of Freshdesk. "Airwoot's AI technology provides us a powerful platform to power the social engagement centres of the future."

Saurabh Arora, Founder and CEO, Airwoot commented "this will help companies scale their teams in the right manner and provide stellar support on social".

Airwoot was founded in 2012 by by a team of PhD dropouts lead by Saurabh Arora. The startup raised investment from Kae Capital in 2013.

Top angel investors Rajan Anandan, Sasha Mirchandani, Sunil Kalra and Samir Sood also participated in the round. The company was part of the eighth batch of the The Morpheus accelerator.

At Freshdesk, the Airwoot team will be focused on enhancing the company's current social media offerings.