GE Appliances forays into India, eyes $10-mn revenue

Announcing its entry into the Indian market with the launch of air conditioners in Punjab, GE Appliances said that it would soon roll out other kinds of home appliances to earn a revenue of up to USD 10 million by the end of the current fiscal.

GE appliances, which showed its intention to enter the Indian market over eight months ago, has tied up with Delhi-based Shelka Marketing for distributing appliances in the northern region.

“We are looking to earn a revenue of $10 million this fiscal with the launch of our ACs, washing machines, refrigerators and cooking appliances from the northern region only,” GE Sales Manager (Appliances-India) Narender Singh Ranawat told reporters here today.

While the company expects 60 per cent revenue from ACs, it intends to get the rest from other electronic appliances such as washing machines and refrigerators.

GE Appliances has plans to launch its washing machines in July, refrigerators in September and cooking appliances in January next year.

With the intention of tapping only top-end customers in the country, the company would import its products from Latin America, North America, Europe and South East Asia.