Google unveils campaign for display advertising

Google India today announced the launch of an advertising campaign titled "Watch The Space" to raise awareness among Indian agencies and marketers about its display advertising platform.

The campaign, which will include online, print, direct mail, and outdoor advertisements, underscores Google's commitment to display advertising and its aim to improve the industry for advertisers, agencies, publishers, and users, a press release issued here said.

"With the campaign, we want to explain how Google is helping to make display advertising even better and to showcase the opportunities in this space for agencies and marketers in India," Head of media and platform for Japan-APAC, Shailesh Rao said.

The complexities in the display landscape can be addressed with better technology--similar to search advertising, a field that Google has been investing in for over a decade, he said.

"We believe that display campaigns can be more measurable, precise and efficiently managed to engage the right audience and help brand advertisers," Rao said.

Google is already working closely with Indian agencies, advertisers and publishers; and 22 of the top 25 advertisers in India as ranked by TAM are advertising on the Google Display Network, the release said.

"Globally, display is now a $2.5-billion business for Google. The campaign is about the exciting changes taking place in the industry and the potential for display advertising to be a truly engaging, relevant, and measurable medium. We think there's enormous room not only to improve but also to grow the entire display advertising industry several orders of magnitude for the benefit of advertisers, agencies, and publishers," Rao added.