The company says that vending machines, which are placed pre-dominantly with corporates and institutions, are part of a strategic initiative to boost out-of-home consumption as well as keeping the brand contemporary.
The machines are located in cities like Delhi, Mumbai, Hyderabad, Chennai and Bangalore, which would soon be expanded to other cities. According to analysts, the machines are getting increasingly popular with average cups per day up by about 47% over last year.
