Harley-Davidson opens its first dealership in central India

Life style and leisure bike lovers in central India have one more reason to rejoice as Harley- Davidson India has started its first dealership in at Indore.

Newly opened ‘Tiger Harley-Davidson’ dealership in Indore is the company’s tenth dealership in the country.

“This is our first dealership in Madhya Pradesh and it is one of the largest Harley- Davidson showrooms in the country. We are excited to welcome new customers in central India to join our growing family of owners,” said Anoop Prakash, Managing Director, Harley-Davidson India.

The dealership in Indore will offer the entire Harley-Davidson India line up of 12 motorcycle models, in addition to Harley-Davidson riding gear, apparel and merchandise, said company officials.

“Harley-Davidson is famous for delivering a premium lifestyle experience to its customers, allowing them to explore their spirit for freedom and adventure. With its picturesque roads and vibrant culture, Indore is an ideal motorcycling destination,” said Manish Gupta, principal owner, Tiger Harley- Davidson.

The prices range of Harley-Davidson motorcycles available in Indore will be from Rs 583,409 (ex-showroom, Indore) to Rs 2,509,431 for its top end models.

The company assembles 9 out of its 12 models available in India in its Bawal, Haraya plant and plans to launch more models in India based on the response. The company has 30 Harley-Davidson motorcycle models world-wide.

“At present, we do not plan to have more assembling plants but we are surely looking for more dealerships across the country,” said Anoop Prakash.

We plan to open two more dealerships in Jaipur and Pune by the end of this year, added Prakash.

The company sees great potential in Indian two-wheeler market as 85% of the total two- wheeler market in the country is motorcycle market, said officials.

According to MD Anoop Prakash, Harley- Davidson holds more than 50% market share in above 500 cc segment in India and feels the prospects are bright for the company.

Harley Davidson sold around 2,000 premium segment bikes between 2010 and 2012 in India.