Indian CEOs pursuing transformation that is customer focused

Vantage point: Insights from cutting-edge research

KPMG CEO Outlook report for India, provides insights into Indian chief executive officers’ (CEOs) expectations for business growth, the challenges they face and their strategies to chart organisational success over the next three years. The report is based on the inputs of over 130 Indian CEOS in navigating an increasingly complex and highly dynamic business ecosystem. CEOs have intensified their efforts towards customer centricity within their organisations. About 57 per cent CEOs are believed to be pursuing customer focused transformation in their organisation as a route to growth. However, CEOs strongly agree that they struggle to evaluate the return on investment from customer-focused programs. While more than half of the Indian CEOs believe that their organisation will be completely transformed in next three years time frame, less than 10 per cent of CEOs from the US, Spain, Germany have expressed a similar sentiment.

Cloud infrastructure is helping firms improve productivity and cut costs

Indian businesses are rapidly embracing cloud infrastructure (IaaS) to boost performance and innovation levels, reveals a research report by Oracle. While negative perceptions around security, complexity and loss of control still present barriers to adoption, these factors are fast becoming outdated myths, with those that have moved to IaaS proving the reality is far more positive. Over three quarters (79 per cent) of businesses in India that are already using IaaS to some extent, say it makes it easier to innovate and moving to IaaS has significantly cut their time to deploy new applications or  services. The research also found that experienced users are almost twice as likely to believe IaaS can provide world class operational performance in terms of availability, uptime and speed, compared to non-adopters. Although some fear the move to IaaS may be complicated, 64 per cent of experienced IaaS users say the move was easier than they expected.

Music downloads dominate digital content consumption

Music is the most downloaded form of digital content in the country according to the Limelight Networks’ ‘State of Digital Downloads’ report for 2017. The study conducted across seven countries reveals Indians download music more often than

they download new applications, which is the most popular content downloaded amongst all other countries surveyed. India shows some interesting facts in digital consumption compared to other surveyed countries. Only 4.2 per cent of Indian respondents still prefer to rent or purchase DVDs of movies and TV shows, and only 23.4 percent prefer hard copies of books or traditional print media. In comparison, almost 90 per cent (89.4 per cent) prefer to stream or download TV shows and movies, while 62.2 per cent of respondents prefer to download books, newspapers, and magazines. When it comes to music, 68 per cent of respondents noted they prefer to download music over streaming or purchasing a CD.