JioMart Express pilot to start this week as quick deliveries demand rises

Reliance Industries is set to roll out JioMart Express, its instant grocery delivery platform’s pilot, in Navi Mumbai by the end of the week as demand for quick deliveries of items picks up pace.
 

However, the company will not opt for 10-minute delivery, according to a source in the know.
 

The pilot is expected to begin with select numbers in Navi Mumbai and will eventually be rolled out in phases to include the rest of Mumbai and another one or two cities in the next one to two months.
 

The roll-out of JioMart Express will be similar to that of JioMart, which started at the beginning of the pandemic in 2020. JioMart too was rolled out with select numbers in Navi Mumbai and then extended to other cities. 

JioMart Express’ next phase of roll-out will include 200 cities where JioMart is present, and there is a possibility that it could offer its quick delivery service in cities where it has kiranas (neighbourhood stores) that order in bulk from JioMart. JioMart Express will source items from those stores.
 

Deliveries are expected to be done by its own fleet and through Dunzo, according to a source in the know. Also, deliveries are expected to be completed within three hours and orders have to be placed in an application for quick commerce.

JioMart Express will keep its offers limited in its quick delivery format and include 2,000-3,000 stock keeping units (SKUs), according to a source in the know. An email sent to Reliance is yet to be answered.  

This move comes after players like Swiggy, Zepto, and Blinkit have entered the space and also due to the expected strong growth rate of the quick delivery market in India.
 

According to Redseer’s estimates, “India’s quick commerce market is set to astound us with a 10-15X growth by 2025, reaching a market size of close to $5.5 billion”.
 

Redseer said in its March newsletter: “Quick commerce is becoming the next major segment as players realise the massive potential it has. Emerging as one of the fastest growing e-commerce models, quick commerce is fundamentally changing consumer purchase behaviour and the grocery retail market on the whole by providing faster delivery options (in as little as ten minutes) as well as a more convenience-driven shopping experience.”