Jubilant FoodWorks to expand food product portfolio

376 Domino's Pizza outlets by March 2011.

Jubilant FoodWorks Ltd, the exclusive franchisee holder of Domino's International and the undisputed leader in the country's pizza market with a share of over 50 per cent, is looking to diversify its range of food products.

The company known for its undiluted focus on pizza, is now in talks with reputed global food chains to sell their food products on the franchisee models at the Domino's Pizza outlets.

Ajay Kaul, chief executive officer, Jubilant FoodWorks said, “We are the master franchise for Domino's International and we are going to continue our strong focus on the pizza market. We would not be indiscriminately launching new products but we are in discussions with select international food chains for offering their products on the franchisee model.”

"The company would also be launching new variants of pizza. While pizza would account for 60-70 per cent of our overall sales, the remaining would come from other food products. Apart from pizza, we have other products in our portfolio like pastas, garlic breadsticks, chicken wings and choco lava cakes”, he stated.

The company's capital expenditure is set to increase by over 25 per cent in this fiscal, he said. Around Rs 350 crore has been invested so far in India in the past six years including Rs 58 crore in 2009-10.

The investment has gone into rolling out of Domino's Pizza outlets and four manufacturing facilities in the country.Commenting on the company's performance, Kaul said, “We have registered a CAGR (Compounded Annual Growth Rate) of 45 per cent in the past six years. In the April-September period, we have clocked a sales growth of 64 per cent. We are the largest fast food MNC brand in the country with a share of over 50 per cent in the pizza market and around 70 per cent in the pizza delivery market.”

The company rolled out the first Domino's Pizza store spread over 2400 sq ft in the city on Tuesday.

It has plans to open one more store in the city and one outlet in Puri within three months.

On a pan-India basis, the company plans to open 70 stores in this fiscal and it has already opened 33 stores in the April-September period of 2010-11.

There are 339 Domino's Pizza stores across 79 cities of the country (as on September 2010).

The network of Domino's Pizza stores is set to reach 376 by March 2011.

Nearly 99 per cent of the Domino's Pizza stores are company owned stores.