Kalaari Capital invests $4 mn in ScoopWhoop

Proceeds to be used for expansion of video production unit, ScoopWhoop Talkies

ScoopWhoop, a digital media and content start-up, today said it has raised $4 million from Kalaari Capital.

ScoopWhoop, an internet media and news start-up, on Wednesday said it had raised $4 million from Kalaari Capital. ScoopWhoop, the home-grown start-up that publishes digital content relevant to Indian youth and was launched in November 2013.

The company plans to use the latest round of funding for expansion of its video production unit, ScoopWhoop Talkies. More, it plans to invest in hiring editorial resources across beats for different publications. It also aims to set up robust sales and native content teams to service its 100+ brand partners.

Sattvik Mishra, CEO, ScoopWhoop in a press statement said, "ScoopWhoop aims to gratify the needs of the millennial generation who relish entertainment and hard-core news in the same vein. In the last 12 months we have grown almost 300 per cent. We've managed to put a great team together, across portals, that drives almost 20 million unique visitors monthly. And, with this funding we look forward to being the no. 1 digital media company in India by 2017."

Speaking on the investment, Bala Srinivasa, Partner, Kalaari Capital said, "ScoopWhoop is well on its way to becoming a highly influential new media company for India's over 200 million Internet and social media savvy youth population. By combining strong editorial capabilities with technology and smart analytics, they are in a position to leverage the massive shift from traditional media to digital advertising."

Gazbapost.com, India's first Hindi social entertainment content portal and Vagabomb.com, a women centric content portal are a part of the flagship brand.

ScoopWhoop raised $1.5 million in September 2014, from Ignite World, formerly known as Bharti Softbank. It clocks around 20 million unique visitors, 70 million page views, 30 million social engagements and over 10 million video views per month.