Kansai Nerolac eyes greater share in decorative paints

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BS Reporter Mumbai
Last Updated : Jan 20 2013 | 7:34 PM IST

Kansai Nerolac Paints, the second largest Indian paint company, on Thursday said that it had gained 5 per cent market share in the exterior emulsion category with completing one year of the launch of its product Nerolac Excel Total.

The company with annual turnover of Rs 1,613 crore is the leader in Industrial segment in the country. With this the company plans to strengthen its position in the decorative paints segment, it said in a media statement released on Thursday.

“The challenge will be to sustain momentum around the brand so that it clearly emerges as the most preferred choice,” Anuj Jain, vice president, sales & marketing at Kansai Nerolac.

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First Published: Mar 19 2009 | 2:28 PM IST

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