Lamborghini looks at doubling India sales

Company aims to sell over 20 cars in the country this year against 17 in 2012

Italian super-luxury sports car maker Lamborghini on Monday said it was looking at doubling sales in the country.

The company, which opened its second dealership in India here, plans to add a third one in Bangalore soon.

Stephen Winkelmann, president and chief executive, Automobili Lamborghini SpA (owned by Germany’s Volkswagen AG) said, “High networth individuals, our target customers, are fast growing in India... in the coming years, we expect our sales here to be about 30-40 units a year.”

The company is targeting to sell over 20 cars in the country this year against 17 in 2012. In India, Lamborghini sells two model ranges — Gallardo and Aventador — priced between Rs 2.8 crore and Rs 6.30 crore (ex-showroom Delhi).

“Customers in India are one of the youngest in our global markets, much younger than those in Europe,” added Winklemann.

Winkelmann, however, said the infrastructure and the high tax regime  in India were major hurdles. “More Indian nationals buy our cars abroad, specially in Europe... in India the traffic and road condition are not so suitable,” he said.

Globally, this year the company is looking to sell 2,000 units more than it sold last year. The US and China are the top two markets for the company, followed by West Asia, the UK and Japan.