Lenovo appoints Bhaskar Choudhuri as India marketing head

Bhaskar will be responsible for the company's three key segments-consumer, enterprise and SMB

Computer manufacturer Lenovo today said it has appointed Bhaskar Choudhuri as the head of marketing for India operations. Prior to this, Choudhuri was the Associate Vice President (Marketing) at Cadbury India.

Bhaskar, who would be based out of Lenovo's headquarters in Bangalore, will be responsible for the company's three key segments—consumer, enterprise and SMB.

“Bhaskar’s primary mandate will be to ‘protect’ or retain Lenovo’s equity in the relationship segment and ‘attack’ or increase Lenovo’s brand preference in the consumer and SOHO segments. He will also devise strategies for Lenovo’s digital leap to build increase affinity with Gen X consumers,” Lenovo said in a release today.

Choudhuri has over 13 years of diverse experience in sales and marketing, primarily in the FMCG space, the release said.