Lenovo forays into Indian smartphone market

Launches a series of smartphones including the fully featured Lenovo A60+

Lenovo the number one PC maker in India for two straight quarters today announced its foray into the smartphone market in India.

This move stems from Lenovo’s four screen strategy in the PC+ era, of which smartphones is a key component. The four screens comprise of PCs, tablets, smartphones and smart TVs.

Lenovo is entering the Indian market for smartphones after having built its mobile phone business as the number two player with 11.2% (Q2 CY 2012) market share in China. With this launch, a full range of Android based Lenovo smartphones will be available in the market, starting from the fully featured Lenovo A60+ to the premium quad-core Lenovo K860.

“Lenovo has built a successful mobile phone business in China, reaching the number two position in the smartphone category in less than 18 months. We have reached a critical expansion point where we can use the solid platform we have established to expand to other countries and bring our leading technology to many more users,” said JD Howard, Vice President, Lenovo MIDH.

To cater to a wide spectrum of consumers, Lenovo is offering five android-based smartphones across the four segments viz. Geek, Stylish, Professional and Affordable, at various price points.

The USP of the fully featured Lenovo’s smartphones is long battery life and dual sim capability. Four of the Lenovo smartphones are based on the Android version 4 while the A60+ smartphone is based on the Android version 2.3.

“Having witnessed success in the PC space where we are currently No 1 in India, our entry into the smartphones category is a strategic move that reinforces our commitment to lead technology and innovation across the four screens. The number of consumers adopting smarter, wireless technology in the country is on the rise and we anticipate a huge increase in smartphone users,” said Amar Babu, Managing Director, Lenovo India.