Mother Dairy today launched a new low-fat ice cream under the name of "Dietz". It will be produced initially in two flavours, mango and strawberry, with real fruit in them, and packaged in 500 ml packs. | |
| The new product is claimed to have only one-fourth of the normal milk fat in regular ice creams. |
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| It will be sold through Mother Dairy booths, retail outlets and push carts. |
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| Having entered the ice creams segment in 1995, Mother Dairy claims to have captured a 62 per cent market share in Delhi and the National Capital Region. |
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