Along with the re-branding of its heavy commercial vehicle range, M&M has committed an investment of Rs 200 crore to strengthen its product line-up. An additional infusion of about Rs 300 crore would be used to start exploratory work on new product lines.
Pawan Goenka, president (automotive and farm equipment sectors), said, “We are fully committed to our commercial vehicles business and intend to focus on running the LCV (light commercial vehicles), truck and bus business as a separate division post the proposed de-merger with the objective of growing our presence in the Indian commercial vehicle industry.”
At the end of the last financial year, the truck- and bus-making subsidiary’s accumulated losses stood at Rs 920 crore. In case the merger was completed this financial year, the losses would help M&M secure a tax write-off, Goenka said. The subsidiary’s assets of Rs 250 crore (worth of plant, machinery, etc) would be transferred to M&M.
In December 2012, M&M had bought the 49 per cent stake of its partner Navistar International in the joint venture company for Rs 175 crore. Subsequently, the management at the troubled unit was given a three year deadline by the M&M management to turn the entity profitable.
Though the heavy commercial vehicle segment posted a drop of 45-50 per cent in the last two years, Goenka is confident demand for heavy trucks would improve in the coming quarters. “The economy cannot be down for such a long period. Demand will improve and three years is enough time to make the business profitable,” he said.
Through the re-branding exercise, M&M has renamed all its heavy trucks; now, the names of each of the models end with the letter ‘O’, in line with the names of other models from the M&M group across passenger vehicles and two-wheelers. Multi-axel trucks would now be called Mahindra Truxo 25 and Truxo 31, trailers Traco 35 and Traco 40 and tippers Torro 25 and Torro 31.
While M&M hasn’t entered the heavy bus segment, a decision on this would be taken in the next two-three months.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)