Mafatlal to rejig product mix for domestic market

Faced with uncertain demand from overseas customers, Mafatlal Industries, a flagship company of the Arvind Mafatlal Group, is restructuring its product mix to leverage growing domestic markets.

Under the programme, the company will cut its premium brand denim and fabric output meant for exports to raise the capacity of yarn-dyed shirting fabrics manufacturing capacity from 30,000 metres per day to 50,000 metres per day for domestic supplies. “This is the need of the hour as our overseas buyers are facing huge stockpiling with uncertain forward-looking plan,” a senior company executive said.

Mafatlal Industries posted a turnover of Rs 410 crore in 2007-08, of which exports contributed 40 per cent, while Mafatlal Denim, with a turnover of Rs 104 crore, saw a 70 per cent contribution from overseas shipment. Mafatlal Fabric is focusing on domestic business, which recorded a turnover of Rs 92 crore in 2007-08.

It supplies around 50 per cent of its total production of yarn-dyed shirting to the segment of premium garment brands such as Park Avenue, Madura Garments, Parks, Zodiac, Provogue, West Side, The Shirt Company, with the remaining 50 per cent goes into exports.