Marico to hike prices of 'Parachute' and 'Saffola'

FMCG player Marico today said it is looking at increasing the prices of its flagship hair oil brand 'Parachute' and edible oil brand 'Saffola' to offset the rising input cost.

The company also said it is currently reviewing the prices of its other brands as well.

Marico Chief Executive Officer (Consumer Products) Saugata Gupta told PTI that the company is in the process of effecting a price hike for the larger packs of Parachute and a few SKU (Stock Keeping Units)'s of Saffola, to neutralise the input cost increase that has occurred in the past few months.

 However, the company did not disclose by how much it is planning to increase the price.

"We haven't changed the pricing of entry level/recruiter packs, in line with our strategy of driving growth. We are currently reviewing the pricing for our other brands," Gupta said.

At present, 'Parachute' oil is available in the market across various variants within the price range of Rs 10 and Rs 90, while 'Saffola' is sold at within the range of Rs 68 and Rs 700 across different pack sizes.

Besides, Marico also sells other hair oil brands including 'Shanti Badam Amla', 'Hair & Care' and edible oil brand 'Sweekar' among others.