Mercedes launches E-Class Coupe at Rs 54.83 lakh onwards

Luxury car maker Mercedes-Benz India, today unveiled its new Mercedes E-Class Coupe.

"We have launched our new E-Class Coupe, the most aerodynamic series production car in the world. It comes with an aggressive price tag of Rs 54.83-lakh onwards ex-showroom in Mumbai," Mercedes-Benz India's Managing Director and CEO, Wilfried Aulbur, told reporters here.

E-Class Coupe has state-of-the-art technology and high safety standards, which meets the needs of young individuals looking for a car that is athletic, striking and passionate, Aulbur said. The new E-Class Coupe will be retailed through Mercedes-Benz dealerships across the country.

Mercedes-Benz India is also exploring possibilities of bringing its financial services arm to India. "This would provide a boost to our commercial vehicles business in India, where the company sells high-end buses and trucks," Aulbur said.

The company is planning to launch more models and expand with showrooms and dealerships in tier 2 and tier 3 markets like Goa, Bhubaneshwar, Indore, Aurangabad and Surat, Aulbur said.

Mercedes-Benz India is looking at options to launch a new small car in its A Class in the Indian market to compete in the compact car segment in the country.

"There is a potential for a small car here. We have to see the psychology of the consumer and the market maturity will tell us when to launch the small car," Mercedes-Benz India's Director of Sales and Marketing, Debashish Mitra, said.

Commenting on industry's growth, Mitra said the car industry grew 56 per cent in 2006-07, 76 per cent in 2007-08, 16 per cent in 2008-09.